Amazon's (NASDAQ:AMZN) stock has been the focus due to a variety of factors. The company's shares climbed 4% as traders increased their bets on Anthropic as a revenue stream. Project Kuiper got a significant boost as Amazon landed JetBlue as its first airline partner, triggering a positive reaction in the stock market. In addition, bullish analyst ratings caused the company's stock to soar. Artificial Intelligence (AI) investment and streaming partnership yielded differing opinions. The Q1 earnings were impressive, but the light Q2 guidance weighed on Amazon's stock. According to forecasts, the company's stock price could reach $300 due to its $183B AI investment in Anthropic. However, Prime Day data disappointments and shoppers suing over marketplace prices seems to have affected Amazonβs stock performance. The companyβs continued AI investments appear to strengthen its growth case, while new Prime subscriptions slow down. The stock showed promising performances with Amazon's stock price predicted to hit $270 by year-end. Regardless of which direction the stock takes, it is clear that Amazon continues to be a major player in the tech and retail sectors.