Keurig Dr Pepper (KDP) is making big moves in the energy drink market with its $990 million dollar bid to acquire GHOST, a disruptive energy drink 'lifestyle' company. This deal expands KDP's portfolio into the booming energy-drink market. However, the decision coincides with Q3 results which missed sales estimates, causing some stock slide and making investors nervous. KDP is taking steps to move GHOST's distribution in house, hoping this marks an important expansion in their business. The $1B+ deal provides KDP with major stake in GHOST energy drinks. This aggressive push into the energy drink segment is a bold deviation from KDP's traditional soft-drink and coffee business.. While earnings for the third quarter met expectations, sales for the same period fell short of estimates, causing dips in KDP's stock. Yet, KDP has reiterated its guidance for fiscal 2024 causing mixed reactions among analysts.
Keurig Dr Pepper KDP News Analytics from Mon, 08 Jul 2024 07:00:00 GMT to Sat, 26 Oct 2024 23:03:00 GMT -
Rating 5
- Innovation -3
- Information 7
- Rumor -5
