Yum! Brands has seen a mix of downs and ups in recent developments. Financial institutions such as
Banco Santander S.A. and
Oppenheimer & Co. Inc. have reduced and increased their respective shares in the company. Yum's Q1 2024 earnings were disappointing, missing estimates due to underperformance in KFC and Pizza Hut sales, amplified by erratic U.S. consumer behavior and conflicts in the Middle East. This marked Yum's first negative quarter since the pandemic. Q1 was a challenging period but Yum also found optimism in its
technology initiatives, especially Artificial Intelligence (AI).
Digital sales surged and set a new record this past quarter, showing that Yum's digital strategy is paying off. The company has stated a shift to an AI-first strategy which is driving its tech deployment and
restaurant innovation. The company also doubled its
tech spending. In other news, the company's Chief Strategy Officer,
Gavin Felder has left the organization. Yet, important milestones have been achieved with KFC hitting 30,000 global restaurants, and the company continues to develop in-house talent through programs like
Franchise U.
Yum! Brands YUM News Analytics from Wed, 01 Nov 2023 07:00:00 GMT to Sun, 21 Jul 2024 14:29:10 GMT -
Rating -2
- Innovation 8
- Information 7
- Rumor 3