Yum! Brands (YUM) has been investing heavily in
tech advancements and
digital initiatives. Key strategies have included enhancing customer experiences and innovations globally through the application of
AI and data science. Highlighting successful uptake, the company's digital sales exceeded
50% systemwide. Notably, AI will be leveraged across
voice tech applications in Taco Bell U.S. drive-thrus from 2024. Additionally, an
AI-first approach has been adopted for Taco Bell and Pizza Hut. Despite these advancements,
sales performance for Q2 2024 was hampered by weak demand across KFC and Pizza Hut, although Taco Bell remains a shining spot. Particularly,
weak U.S. demand and conflict in the Middle East have taken a toll on overall earnings. The focus has been placed on value items in response to cost-conscious consumers. Looking forward, major aims include pioneering fast-food restaurant innovation and fostering
gender parity and
leadership development. Top AI officer Joe Park's promotion indicates a solid commitment towards their digital strategy.
Yum! Brands YUM News Analytics from Fri, 12 Jan 2024 08:00:00 GMT to Sat, 21 Sep 2024 08:34:12 GMT -
Rating 1
- Innovation 8
- Information 7
- Rumor -1
