The firm Yum! Brands, known for operating popular fast food chains such as Taco Bell, Pizza Hut, and KFC, is focusing heavily on the incorporation of Artificial Intelligence (AI) in its operations. AI is being harnessed to power marketing campaigns and improve customer engagements. A significant portion of its sales in Q3 came from voice AI orders, a strategy that resulted in a surge in transactions. The company has grand plans to expand its voice AI technology to hundreds of its drive-thru locations around the world.
However, despite strong sales at Taco Bell, Q3 results showed a decline in same-store sales at KFC and Pizza Hut. Furthermore, the business had to remove onions from its food across several restaurants due to an E. coli outbreak. All these factors have led to a mixed performance, with earnings falling below estimates. Sales at KFC restaurants nationwide and at Burger King faced a slowdown. Amid these challenges, optimism in the company has stemmed from its major investments in technological initiatives, such as digital sales and tech spending.
Yum! Brands YUM News Analytics from Mon, 01 Apr 2024 07:00:00 GMT to Sat, 16 Nov 2024 00:33:45 GMT - Rating 0 - Innovation 7 - Information 5 - Rumor 2
