The market has been volatile for Salesforce (CRM), a leader in Customer Relationship Management software. The stock faced a price target cut by TD Cowen, but a Q4 bounce back is expected. Despite the lowered price targets, CRM is still viewed as a buy before Q2 earnings, thanks to its AI and cloud growth.
However, data breaches have plagued the company recently with Google confirming a breach and subsequent data theft attacks. Similarly, sensitive data was stolen from Salesforce instances in a large-scale campaign. There were also incidents involving the <>Salesloft app where more than million records were stolen.
On a positive note, various partnerships and acquisitions seem to be placing CRM in the spotlight, such as their agreement to acquire Bluebirds and collaborations for AI solutions. Its AI-driven resilience is motivating investors to buy just before their Q2 earnings. Salesforce also seeks to expand its reach in the government sector with its product Salesforce Agentforce and via a contract with Emergent.
In terms of competitiveness, newcomer Aurasell secured $30 million seed funding within 28 hours in a bid to challenge Salesforce. Top analysts, despite the AI momentum and slowing growth, have retained their neutral stance towards CRM.
Salesforce CRM News Analytics from Mon, 19 May 2025 07:00:00 GMT to Sat, 30 Aug 2025 15:00:05 GMT - Rating 0 - Innovation 5 - Information 7 - Rumor -2