Ulta Beauty is making a series of significant moves in an effort to revolutionize the beauty industry. The company is set to launch its inaugural consumer event and debut an experiential beauty event. The latter is complimented by the biggest hair care partnership in the retailer's history with
Cécred, a brand which plans to launch products at Ulta. With an immersive beauty experience also in the pipeline for San Antonio, Ulta is heavily focusing on customer-centered strategies.
Continuing their trend of creating immersive customer experiences, Ulta has partnered with
Instacart for nationwide prompt delivery. Other partnerships include those with
Lucky for an updated omnichannel beauty shopping experience,
Alshaya Group for Middle East expansion and cosmetic companies like
Milk Makeup and
Tatcha for expanded product offerings. In a changing leadership landscape, Kelly Mahoney, a longtime executive, has been promoted to Chief Marketing Officer. Attention is also drawn to their ever-growing loyalty program which already includes 44 million members.
Details of their 2025 vision reveal anticipated wellness initiatives along with plans to hit 50 million loyalty members and open 400 new stores.
Ulta Beauty ULTA News Analytics from Wed, 25 Sep 2024 07:00:00 GMT to Sat, 01 Mar 2025 08:23:00 GMT -
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- Rumor 4
