Ulta Beauty has been hosting significant sales for Memorial Day, offering up to 50% discount on many products, strengthening its market position further. The beauty retailer consistently beats stock market upswings, and is regarded as one of the smartest stocks to invest in. In a recent strategic partnership, DoorDash expanded its operations with Ulta Beauty to offer the largest selection of beauty products for on-demand delivery across all 50 states. However, Ulta's price target was lowered to $400, despite expanding its Beauty Drop-Off program, which is the largest beauty store take-back program in the US. The company has also experienced a slump due to CEO's warning of weak Q1 demand. Analysts estimate a decline in earnings for the company but anticipate moderate buy recommendations, positioning it as a decent value. Beware of competition in the industry and an aging product lineup, though Jefferies downgraded its stock due to these reasons. Lastly, Ulta plans to launch in Mexico by 2025 and has joined forces with Axo to accomplish this.
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