Ulta Beauty (ULTA), the leading beauty retailer in the U.S. has seen a radical shift in operations. The company recently ended its in-store partnership with Target, stating that the revenue was 'less than 1% of sales.' Following this, ULTA has made significant strides in its expansion strategy with the opening of its first international stores in Mexico and has plans for additional openings soon. The company's strong Q2 results characterized by 9.3% sales growth and raised full-year forecast further cemented its bull-market position. In UK, ULTA is expanding through the acquisition of retail chain Space NK. ULTA also announced the 2025 MUSE Accelerator Cohort. The company had some incidents related to theft in its stores, yet is looking to open over 60 new stores within the year. The ending of the partnership with Target is expected in 2026.
