Ulta Beauty Inc. appointed Lauren Brindley to the position of chief merchandising and digital officer. This news follows Brindley's departure from Revolution Beauty. Her appointment aims to strengthen the company's digital and merchandising strategies, and is part of a bigger systemic upgrade including data and ERP. Ulta also plans to launch a Mirakl-powered marketplace in 2025.
However, Ulta paused its expansion into Target shops due to unforeseen problems identified by Target employees. Meanwhile, Argus Research has downgraded Ulta beauty's stock, with wide sentiment that the company faces a challenging 2025 amid economic concerns and rising competition. Despite setbacks, Goldman Sachs has upgraded Ulta Beauty to buy, and raised its price target.
Eye-catching collaborations include a nationwide launch of Beyonce's Cécred in Ulta Beauty's largest-ever hair care partnership. Also of note is the upcoming debut of Ulta Beauty World in San Antonio, expected in April, and the launch of Milk Makeup in Ulta Beauty this spring. The cosmetics major has also partnered with Instacart to offer nationwide beauty product delivery.
Ulta Beauty ULTA News Analytics from Mon, 06 Jan 2025 08:00:00 GMT to Sat, 19 Apr 2025 22:19:28 GMT - Rating -3 - Innovation 4 - Information 8 - Rumor -4
