Ulta Beauty (ULTA) has been in the spotlight following multiple developments. Recently, the company introduced a
Squishmallows Makeup Collection, expanded its
Korean beauty assortment, and grew its
wellness offering by adding
new brands. It has also faced controversy, where its inclusive marketing campaign triggered boycott calls reminiscent of Bud Light’s backlash.
Ritual has expanded its retail footprint through Ulta, with its clinically-backed supplements. Amid plans for growth, Ulta Beauty is looking into
AI agents.
The INKEY List and
Nutrafol have announced their launch at Ulta Beauty, further expanding the retailer’s product range. Acquiring
UK retailer Space NK has helped the company's international expansion. In a partnership with
SnapBrands, the company saw Jazware's Squishmallows enter the beauty market. Despite controversies and a car accident at its Great Falls location, Ulta managed to further its expansion efforts by raising annual profit forecasts. The company’s sales have rebounded with a
4.5% jump in Q1; fragrance soared while skin care and makeup remained steady. Despite these milestones, Ulta Beauty has also faced challenges, such as pausing its
Target shop-in-shop expansion and the exit of
CFO Paula Oyibo.
Ulta Beauty ULTA News Analytics from Mon, 24 Feb 2025 08:00:00 GMT to Fri, 08 Aug 2025 16:00:00 GMT -
Rating 7
- Innovation 5
- Information 5
- Rumor 0
