Ulta Beauty has been on a performance streak, hitting an all-time stock high of $701.16 USD, stirring excitement in the market with analysts predicting even more upside following a strong rally. The beauty retailer maintains momentum with projections of increased sales and earnings for two straight quarters. Crucial to this rise is the successful launch of Rare Beauty by Selena Gomez, which broke Ulta's record for launch-day sales. The ongoing demand for cosmetics is reflected in Ulta lifting its annual forecasts, alongside the introduction of its biggest investment in Women's Sports, the first-ever Ulta Beauty Roster. Despite accusations of unsanitary in-store testing practices and a lawsuit over 'clean' beauty claims, Ulta's record sales points to solid customer loyalty. The beauty retailer has revealed plans for international expansion, starting with its first store in Kuwait, and a large-scale event, Ulta Beauty World 2026, that witnessed rapid ticket sales. Despite the termination of their partnership with Target, Ulta remains committed to innovation and customer satisfaction.
Ulta Beauty ULTA News Analytics from Fri, 11 Jul 2025 07:00:00 GMT to Sat, 21 Feb 2026 10:15:00 GMT -
Rating 8
- Innovation 6
- Information 7
- Rumor 7
