Ulta Beauty is making strides across various verticals. In a digital shelves comparison against Sephora, each displayed unique playbooks. Rare Beauty's launch at Ulta topped records for launch-day sales. Despite today's market gain, ULTA lagged slightly behind. The company recently appointed its first-ever beauty roster and made its entry into the sports arena via a pro-athlete collective. Ulta is also set to open a shop in Merced during February. This follows Ulta's first store in Dubai, which offered a distinct experience from its US stores. The company's substantial investment in women's sports is mirrored by the Ulta Beauty Roster. A wave of nostalgia for 2016 trends is pushing up stock prices, and Ulta is benefitting from this trend. Further bolstering its sports initiative, the brand has partnered with six star athletes. Ulta Beauty World 2026 tickets have sold out in minutes, surprising fans and increasing focus on brand's offerings. Moreover, Ulta is enhancing its brand portfolio, courtesy of major brand launches. Legal issues emerge as Ulta was hit with a lawsuit over 'clean' beauty claims.
Ulta Beauty ULTA News Analytics from Fri, 11 Jul 2025 07:00:00 GMT to Sat, 07 Feb 2026 17:53:12 GMT -
Rating 2
- Innovation 5
- Information 7
- Rumor -3
